Drawing attention with its advanced technology products and solutions in numerous fields in Turkey such as air conditioner, factory automation, elevators and escalators, visual data systems, satellite and space systems, transportation related infrastructure systems, Mitsubishi Electric along with Inomist, providing communications consultancy to leading brands in Turkey met with young communicators. In the seminar titled "Actors of the industry, golden rules for communication" taken place in General Ali Rıza Ersin Vocational and Technical Anatolian High School Department of Public Relations and Organization Department on January 9, Wednesday; Mitsubishi Electric Turkey Advertisement and Public Relations Team Leader Savaş Ceneviz and President of Inomist Communications Consultancy Agency Sibel Selvi Arslantürk took their places as speakers. While informing about corporate communications departments and scope of service of communications consultancy, Ceneviz and Arslantürk also relayed their experiences using case studies and gave suggestions to students on how to become a good communicator.

Stating that, their job as Mitsubishi Electric Advertisement and Public Relations Department is to increase the brand's recognition in Turkey and set necessary communication strategies required to strengthen corporate reputation and to manage communication activities, Mitsubishi Electric Turkey Advertisement and Public Relations Team Leader Savaş Ceneviz continued; "We perform numerous studies listed under titles such as media relations, topic-agenda, social media and activity management, sponsorship communication, advertisement campaigns, media planning, intra-company communication and such within the scope of communication strategies we have determined. Especially in the last period, we have been paying more attention to digital communication devices. Because in this rapidly digitalizing era, most of us--mainly being the young generation--prefer to keep up with developments in the world over digital media. As a leading brand of digital transformation which is a part of life in numerous areas, we also plan our studies within this perspective in order to adapt to this new world order. In all types of communication studies realized by incorporating a combination of conventional and digital communication studies, our goal is to form sustainable, strong relationships with our target masses and social shareholders. Within the scope of all our studies, we move in tandem with our partners such as communications consultancy agency, digital agency, media planning and purchasing agency, event management agency."

Stating that professional emergence of communications consultancy dates back to nearly a century ago and explaining its evolution until today, President of Inomist Communications Consultancy Agency Sibel Selvi Arslantürk informed us; "We can list our goals as communications consultancy agencies as; bringing corporations with their target masses in the most efficient and precise way possible, increasing brand recognition, increasing brand value and corporate reputation, helping brands become the reference corporation in their sectors, public opinion and media, meeting business goals, increasing competitive power and as a result helping them become a sustainable brand. Within this context, we provide services in a broad scope, ranging from brand communication to media relations, crisis management to crisis communication to marketing communication, corporate social responsibility to sponsorship communication, leader communication to intra-corporate communication, from digital marketing to event management."

Stating that a good communication professional should be ready to work as a team, planful, disciplined, patient, open to learning and with high self-confidence, Arslantürk said that communicators decent at writing and listening, with the ability to analyze and solve problems will be successful in this business. Suggesting students to intern at agencies, to follow sectoral developments, to take place in competitions and organizations in order to experience different disciplines of communication, Arslantürk finished her words by putting emphasis on the importance of foreign languages in following developments throughout the world.