This text is the English translation of the official Turkish version of the applicable press release. It has been prepared solely as a reference and ease of use. Please refer to the original Turkish text for details and/or attributes. In case of any incongruity, original Turkish version shall prevail.

13 December 2019

Standing out with its advanced technology solutions in numerous sectors ranging from "Home to space", Mitsubishi Electric came together with students in Yalova and Üsküdar University to perform seminars on localization activities of global brands. Participating as speaker in the seminars, Mitsubishi Electric Turkey Advertising and Public Relations Deputy Manager Savaş Ceneviz told that it is vital for global brands to synchronize their communication strategies based on the local dynamics of the country they operate in. Underlining the fact that digiPR, digital crisis and agenda management will become more important in the near future as a result of new communication models, Savaş Ceneviz said we need to analyze digital medium along with conventional methods correctly and establish strategical communication devices in a way to meet the new world's requirements.

Technology giant Mitsubishi Electric came together with students in Yalova and Üsküdar University to perform seminars on "Localization Activities Of Global Brands". Emphasizing how important it is for global brands to synchronize their global communications strategies according to local dynamics of countries they operate in Mitsubishi Electric Turkey Advertising and Public Relations Deputy Manager Savaş Ceneviz continued his words;

"It is vital for global brands to adapt to dynamics of the countries and societies they operate within. Otherwise, they will have to manage serious brand crisis situations. For example, with direct operations in 43 countries, Mitsubishi Electric is one of the global giants that operate in numerous fields ranging from air conditioners to elevators, industrial automation systems to space systems. We pay great importance to localization studies in tandem of our brand's global strategies. We are sensitive when it comes to synchronizing our global point of view with our local affluency both in product-oriented communication studies and corporate communication. Turkey is a valued country with numerous color and variety within itself and as a global brand, it is one of the top priorities in our communication strategies to keep this variety in consideration. Because we believe, only the brands that bring together global and local richness can perform groundbreaking works in their categories."

New communication models should be closely monitored

Stating that digiPR, digital crisis and agenda management will become more important in the near future as a result of new communication models, Ceneviz said we need to analyze digital medium along with conventional methods correctly and establish strategical communication devices in a way to meet the new world's requirements. Ceneviz said, "Brands need to structure their conventional and digital communications in a way that they complement each other and be compatible with each other. At this point, it is vital that new generation follows the world closely and monitor both global and local developments to refresh their knowledge." ending his words.

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